II. Develop the reach*
"The higher we build your lighthouse, the further it shines to new customers"
The lighthouse method is based on strategic planning: After we have defined the goals of our work together with you, we develop ideas for addressing and handling objections, conduct research on addresses and contacts... - we develop your individual concept.
* Nautical term: Due to the curvature of the Earth, the reach of a lighthouse depends on its height above sea level.